Animal Movement Project

Empowering people to take the movement from x to 10x.
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Recent AMP Articles

Your 20-Year Project

I think we need more people who are willing to devote 10–20 years of their lives to a single project that they believe has a huge potential for impact. Animals need you to find something important that needs to be done, and then to devote years of your life to...

Counterfactuals—The Art and Science of Wondering “What If”

Article Summary To make better decisions, ask “how” you made past decisions (whether good or bad).The opportunity cost of a decision is the value you’re losing out on by not making a different decision instead.A counterfactual is a “what if?” question about the...

A Review of Vegan Business

Article Summary Business is a powerful force (indeed, one of the most powerful) in modern society.Our movement has a small (but growing!) set of organizations devoted to helping vegan businesses, vegan business owners, and people interested in the vegan business...

Animals in the Far Future, and How to Help Them

Article Summary Around 74 billion land animals are killed by humans for food each year, and another 1 to 3 trillion fish are killed each year. In total, we could say there are somewhere around 1 trillion animals killed by humans each year for food.Although that’s a...

I Asked Activists What They Need—Part 1

I wanted to know what people in our movement need. So I asked them. This post is as simple as that. Specifically, I asked them to answer these three questions about their animal activism: What do you need?What are your problems?What are your opportunities? This wasn't...

Book Summary—The Effective Executive, by Peter Drucker

Let’s talk about effectiveness. But first, let’s talk about Peter Drucker. Peter Drucker died in 2005, a man who authored 39 books over his 95-year life. He’s been called the founder of modern management, and his name will inevitably come up anytime talk of business...

The Misinterpreted Parable of Horses and Cars in New York City

There is a parable floating around the animal rights movement. It goes something like this. ... Parable of Horses and Cars Horses used to be the main form of transportation in the United States. Of course, horses don’t want to be ridden—they’re “broken” to be...

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Our Mission & Vision

At AMP our vision and mission is to help connect the movement

People have worked for decades to build the animal rights movement into what it is today. We want to connect the pieces.

Help More Animals

Our mission is to build the movement for animals. That’s all we’ll ever send you.

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