Animal Movement Project

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Recent AMP Articles

Book Summary—The Effective Executive, by Peter Drucker

Let’s talk about effectiveness. But first, let’s talk about Peter Drucker. Peter Drucker died in 2005, a man who authored 39 books over his 95-year life. He’s been called the founder of modern management, and his name will inevitably come up anytime talk of business...

The Misinterpreted Parable of Horses and Cars in New York City

There is a parable floating around the animal rights movement. It goes something like this. ... Parable of Horses and Cars Horses used to be the main form of transportation in the United States. Of course, horses don’t want to be ridden—they’re “broken” to be...

How to Overcome Six Types of Isolation in Animal Activism

It’s important to talk about negative emotions. We all feel them at one point or another: sadness, anger, disappointment, frustration, loneliness. Sometimes they’re small feelings that we can easily manage. Sometimes they’re bigger feelings that hang around for days,...

How to Solve Problems and Understand Things Using a Space Analysis

First of all, the title “Space Analysis” sounds really epic, doesn’t it? Like we're going to be cosmologists or meta-astronauts analyzing outer space. We're not going to be doing that. But, what we will be doing is equally cool—and definitely more useful for you. What...

Learn From Others

As activists, we tend to want to solve things. Sometimes, we take this a little too far and think “I must solve everything myself.” This is true of programmers, compassion workers, and other kinds of “fixers” as well. If there’s a problem, we often think “

Innovation in AR

This is the second article we’ve posted about ideas for fostering innovation in the movement. You can read the first article here—Imagine: LA Vegan Meat Competition. If you wanted to be a catalyst for innovation in animal advocacy, how exactly would you do that?...

Book Summary—Grit, by Angela Duckworth

What did it take to pass Prop 12 in California this past November, making it “the strongest law in the world protecting farm animals from extreme confinement”? Maybe we start back with Peter Singer’s publication of the book Animal Liberation and the launch of the...

Mock-Up Your Ideas

There are two ways to have an idea. The first way, you think of something—maybe an idea for a mobile app to help people go vegan. You spend a week mapping out the full vision for the project: every single thing you could do with it, start to finish. You spend weeks...

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Our Mission & Vision

At AMP our vision and mission is to help connect the movement

People have worked for decades to build the animal rights movement into what it is today. We want to connect the pieces.

Help More Animals

Our mission is to build the movement for animals. That’s all we’ll ever send you.

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