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Book Summary—The Effective Executive, by Peter Drucker

Let’s talk about effectiveness. But first, let’s talk about Peter Drucker. Peter Drucker died in 2005, a man who authored 39 books over his 95-year life. He’s been called the founder of modern management, and his name will inevitably come up anytime talk of business...

The Misinterpreted Parable of Horses and Cars in New York City

There is a parable floating around the animal rights movement. It goes something like this. ... Parable of Horses and Cars Horses used to be the main form of transportation in the United States. Of course, horses don’t want to be ridden—they’re “broken” to be...

How to Overcome Six Types of Isolation in Animal Activism

It’s important to talk about negative emotions. We all feel them at one point or another: sadness, anger, disappointment, frustration, loneliness. Sometimes they’re small feelings that we can easily manage. Sometimes they’re bigger feelings that hang around for days,...

How to Solve Problems and Understand Things Using a Space Analysis

First of all, the title “Space Analysis” sounds really epic, doesn’t it? Like we're going to be cosmologists or meta-astronauts analyzing outer space. We're not going to be doing that. But, what we will be doing is equally cool—and definitely more useful for you. What...

Learn From Others

As activists, we tend to want to solve things. Sometimes, we take this a little too far and think “I must solve everything myself.” This is true of programmers, compassion workers, and other kinds of “fixers” as well. If there’s a problem, we often think “Hmm...how...

Innovation in AR

This is the second article we’ve posted about ideas for fostering innovation in the movement. You can read the first article here—Imagine: LA Vegan Meat Competition. If you wanted to be a catalyst for innovation in animal advocacy, how exactly would you do that?...

Book Summary—Grit, by Angela Duckworth

What did it take to pass Prop 12 in California this past November, making it “the strongest law in the world protecting farm animals from extreme confinement”? Maybe we start back with Peter Singer’s publication of the book Animal Liberation and the launch of the...

Mock-Up Your Ideas

There are two ways to have an idea. The first way, you think of something—maybe an idea for a mobile app to help people go vegan. You spend a week mapping out the full vision for the project: every single thing you could do with it, start to finish. You spend weeks...

Crafting Your Story

Do you have a narrative for your life and what you’re doing that motivates and empowers you? The Importance of Narrative The Purpose-Driven Life by Rick Warren is towards the top of the best-selling books of all time, at 33 million copies. The main point of the book,...

Recovery in Motion

I have a concept I like to call “recovery in motion”. It started out with running. Running is a rather paradoxical thing—it’s basically pure, nonstop physical suffering, but yet there’s nothing else that provides me with such a good feeling and a clear head. And,...

Inspiration for 2019

2018 is over. 2019 is before us. So where are we? This article is a little different, but I hope you enjoy it. It’s my wandering ode to the changing of the years—and some words of inspiration to those who might be ending this year tired or feeling down, those whose...

Imagine: LA Vegan Meat Competition

Imagine Los Angeles in the summer, June of 2019. It’s hot outside—sweaty, breezy, beach weather. People pack the coasts during the day and wander the streets at night, hopping from restaurant to bar, from bar to other bar, from other bar to food truck. It’s in this...

Vegans Creating Vegans

Not all behavior change is created equally. Let’s say you have $1,000. You could take that $1,000 and stash it under your bed for the next couple decades. Each passing year, everything in the world would get slightly more expensive—inflation would be at work, slowly...

Language on the Other Side

It’s rare for different flanks (groups? sides?) of the movement to talk to each other—what you may not know is how much people on different sides don’t even use the same language. This week is going to be a short one, but I think it’s a good topic to chew on....

Book Summary—Good to Great, by Jim Collins

I have the good fortune to scale the walls at the same climbing gym as one of the great modern business authors of our day, Jim Collins. I recently finished reading his 2001 book, Good to Great, and thought the lessons about how to transform businesses could apply to...

Transforming and Creating Culture—A Reflection on the Holidays

What could holidays look like in a vegan world? Better yet, what new traditions can we create to bring people together? Thanksgiving, circa 2018 Currently, the majority of people in the United States gather with their families each year on the second-to-last Thursday...

Recidivism: Or, Vegan and Back Again

Despite my best efforts, I almost didn’t make it into the movement. Going Veg, Attempts #1-6 In high school, I saw factory farm footage and thought it was terrible. I dabbled in vegetarianism for a bit, then went back to eating animals. Let’s just say that suburban...

30 Million Vegans – Empowering People in the Movement for Animals

We’re sitting on top of a gold mine of potential impact for animals called “people empowerment”. All we have to do is start digging. Vegans, 1950 vs. 2018 Let’s say you’re a vegan back in 1950. You probably live in the UK (where Donald Watson and The Vegan Society...