Animal Movement Project

Empowering people to take the movement from x to 10x.
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Recent AMP Articles

Innovation in AR

This is the second article we’ve posted about ideas for fostering innovation in the movement. You can read the first article here—Imagine: LA Vegan Meat Competition. If you wanted to be a catalyst for innovation in animal advocacy, how exactly would you do that?...

Book Summary—Grit, by Angela Duckworth

What did it take to pass Prop 12 in California this past November, making it “the strongest law in the world protecting farm animals from extreme confinement”? Maybe we start back with Peter Singer’s publication of the book Animal Liberation and the launch of the...

Mock-Up Your Ideas

There are two ways to have an idea. The first way, you think of something—maybe an idea for a mobile app to help people go vegan. You spend a week mapping out the full vision for the project: every single thing you could do with it, start to finish. You spend weeks...

Crafting Your Story

Do you have a narrative for your life and what you’re doing that motivates and empowers you? The Importance of Narrative The Purpose-Driven Life by Rick Warren is towards the top of the best-selling books of all time, at 33 million copies. The main point of the book,...

Recovery in Motion

I have a concept I like to call “recovery in motion”. It started out with running. Running is a rather paradoxical thing—it’s basically pure, nonstop physical suffering, but yet there’s nothing else that provides me with such a good feeling and a clear head. And,...

Inspiration for 2019

2018 is over. 2019 is before us. So where are we? This article is a little different, but I hope you enjoy it. It’s my wandering ode to the changing of the years—and some words of inspiration to those who might be ending this year tired or feeling down, those whose...

Imagine: LA Vegan Meat Competition

Imagine Los Angeles in the summer, June of 2019. It’s hot outside—sweaty, breezy, beach weather. People pack the coasts during the day and wander the streets at night, hopping from restaurant to bar, from bar to other bar, from other bar to food truck. It’s in this...

Vegans Creating Vegans

Not all behavior change is created equally. Let’s say you have $1,000. You could take that $1,000 and stash it under your bed for the next couple decades. Each passing year, everything in the world would get slightly more expensive—inflation would be at work, slowly...

Language on the Other Side

It’s rare for different flanks (groups? sides?) of the movement to talk to each other—what you may not know is how much people on different sides don’t even use the same language. This week is going to be a short one, but I think it’s a good topic to chew on....

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Our Mission & Vision

At AMP our vision and mission is to help connect the movement

People have worked for decades to build the animal rights movement into what it is today. We want to connect the pieces.

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Our mission is to build the movement for animals. That’s all we’ll ever send you.

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